While you hear some content writers/marketers say SEO ruins the quality of their content by not allowing them to write naturally freely, many have got a different story to tell. They consider SEO a great advantage when the matter is about improving their content standard.
Here are 4 direct benefits SEO gives to all content writers. Let’s get across.
SEO Helps Get Your Content Found
You love writing – You’ve got a fair hand in this – You create some amazing articles, right? But, who will read your articles is the key. And who will read? Those, who will find those articles. How would they find your articles? It’s SEO that accomplishes this purpose. SEO optimizes your content and helps them get found on search engines by thousands of readers worldwide. Therefore, if you want your writing pieces to reach your web audience easily in a quick time, SEO is essential.
SEO Helps Generate New Ideas
How often you find yourself run out of new ideas? If you are a serious sort of writer who thinks genuinely, you may go through this kind of situation oftentimes due to multiple ideas hitting your brain every now and then and you finding it hard to select one. While at some other cases, you would literally go out of new ideas because you can’t figure out what your readers would like to read.
It’s because of SEO you get to find new ideas. You can use SEO insights from Search Engine Analytics data to come up with new appropriate topics for your articles and/or blog posts. Therefore, SEO serves as a great idea-generator.
SEO Helps Organize Your Content
A relevant, valuable and overall a great article is the one that is well ORGANIZED. Your readers would appreciate your content if it is clean and organized suitably. Every great content unit has to follow a particular hierarchy, i.e. proper words in proper places, sentences in the correct sequence, and paragraphs in the right order carrying the feel of the story.
So, how to get this accomplished? It’s SEO that helps you bring the right organization to your content. How? You do a Content Audit, document all the information you need to share, and offer something of real value to your readers that they’re really looking for. All this comes under SEO process.
SEO Helps Build up Accuracy
Who are you writing the content pieces for? Of course, your readers, the HUMAN readers. They love reading those content that are written the way they want them to be, i.e. in their language, their words etc. And, a good SEO keyword research helps content drafters find all accurate words needed for making the content ‘easy-to-read’ and ‘easy-to-understand’. This, in turn, improves the accuracy of the content.
Hence, SEO helps improve your content and reach the people you’re trying to target. Without SEO, even great content pieces fail to achieve anything.