Mobile is for convenience. By ‘mobile’, I don’t just mean your cell phone, but also all mobile devices that you use for many other purposes. You can do virtually everything with your mobile device that you do on your desktop PC, and the best part is that you can do your activities on the go with so much of ease. So, mobile devices are gaining in popularity globally, and when it comes to the internet use, mobile-only internet users have surpassed desktop-only internet users already.
Therefore, it’s important to have mobile-friendly content on your website today, or it’s just a piece of crap no matter how much value it has to offer. Let me give you some ideas how to make your website content mobile-friendly, so it could get maximum exposure, and produce results.
- Improve Readability of the Content
Do you ever read boring stuff? Then how would your readers spend a minute on your page if the content is too boring and doesn’t look good? Making your content look good and easily readable is no rocket science. It’s easy and basic. Your own eyes are the best tool – use them to the greatest effect.
Here are a few points that will improve readability of your content:
- Combine texts with images. A good combination of texts and images works. Oftentimes, a perfect image can do what a good amount of texts cannot. Using suitable images to support your texts brings an appeal to the entire content. People will love to read what looks good and engages them.
- Add small and happening statements. Write small sentences and short paragraphs, and try to use quality words that work. Convey your core message smartly. Writing unnecessary words will only make the content wordy and do no good for you.
- Use lists, bullets & spaces. Using lists, bullets and subheads gives a visual clarity to the content. People can easily get the gist without having to read through all the texts. Use whitespaces between paragraphs to add an extra bit of appeal to the structure and format of the content.
- Stylize texts. Sentences after sentences constructing big paragraphs with no breaks and no styles for the texts are no great shakes. Use bold fonts for important words in a sentence, italicize words that you think need some attention, put links in between, use color, do whatever you could to make your texts show a class.
- Conclude beautifully. Your entire message, without a cute little conclusion, will go in vain. You may add a call-to-action phrase or a tempting button at the end that makes your readers engage more and deeper into the subject.
Once your content passes the readability test, the job is almost done. However, there are quite a few technical fixes that help make the content 100% mobile-friendly.
- Set Proper Widths to Avoid Overlapping
First and foremost, set the value of the widths of all HTML elements on the page in percentage, not pixels. Why? Pixels don’t change their size with the change in screen-size, but percentage does. By assigning percentage value to the widths you let all HTML elements adjust their size as per the screen-size.
However, pixel widths can also be specified to the elements only when media queries are used. Here’s a sample of how media query is used in CSS code.
@media screen is the standard that says the media query will be applied as per the screen-size. The sample code says, when the browser width is between 520px and 699px, an email icon can be applied to each email link.
- Simplify Pop-ups on the Page
Pop-ups are messages that show up during the read-cycle once of multiple times. They provide additional information about the subject to the reader for better engagement, so they’re not totally bad, but they may cause certain difficulty for the readers when the screen-size is small. They are hard to close, so frustrate your readers on small screens.
You may use a quality pop-up tool to get rid of the problem. Clean all cheap pop-ups that may harm mobile user experience. Allow relevant pop-ups to come up only when they’re requested by the reader. This way you can better the overall user experience and may possibly improve the engagement rate as well.
I know, there are a few more techniques to go mobile and make your website content completely mobile-friendly, but the above one are pretty basic and quite easy to implement. In fact, these are tried and tested. These small adjustments can make a huge difference in growing your website traffic.
Please, drop a line below to let me know what other ways you’ve studied and implemented.